Blog
Practical app analytics, attribution, subscription revenue, and paid acquisition writing for teams that need clearer Signal Campaign decisions.
Apple Ads API vs AdServices Attribution
Understand the difference between Apple's Campaign Management API and AdServices, what each returns, and how to combine them for campaign and keyword ROAS.
How to Connect Apple Ads to RevenueCat for Keyword-Level ROAS
Connect Apple Ads attribution and spend to RevenueCat trials, purchases, renewals, and refunds so you can measure subscription revenue and ROAS by keyword.
How to Connect Apple Ads to Superwall for Trial and Purchase Attribution
Connect Apple Ads attribution and spend to Superwall trial, purchase, renewal, and refund webhooks using a stable install identity and signed webhook flow.
How to Export Apple Ads Data to CSV, Power BI, and a Warehouse
Export Apple Ads data by CSV or API, then load spend, taps, impressions, campaigns, and keywords into Power BI, PostgreSQL, Redshift, or another BI tool.
How to Track App Campaign ROAS After a Free Trial
Measure app campaign ROAS when revenue arrives after a free trial, with mature cohorts, subscription events, refunds, and renewals.
Do You Need an MMP for Apple Search Ads?
Learn what Apple Search Ads attribution gives you, what a DIY setup requires, and when an MMP is worth adding for subscription ROAS.
RevenueCat Attribution: What It Tracks and When You Need an MMP
Learn what RevenueCat knows about subscriptions, where campaign attribution comes from, and when an app needs an MMP beside RevenueCat.
TikTok App Attribution for Subscription Apps
Connect a TikTok click to an app install, trial, subscription, and revenue using a store-first campaign and server-side event feedback.
10 Best Mixpanel Alternatives for Mobile Apps
Compare 10 Mixpanel alternatives for mobile apps, including honest picks for attribution, product analytics, autocapture, privacy, pricing, and AI.
10 Best Amplitude Alternatives for Mobile Apps
Compare 10 Amplitude alternatives for mobile apps, with candid picks for attribution, product analytics, autocapture, privacy, pricing, and AI.
10 Best PostHog Alternatives for Mobile Apps
Compare 10 PostHog alternatives for mobile apps, with honest picks for attribution, focused analytics, replay, privacy, pricing, and AI features.
10 Best UXCam Alternatives for Mobile Apps
Compare 10 UXCam alternatives for mobile apps, with honest picks for attribution, session replay, event analytics, privacy, pricing, and AI.
10 Best Heap Alternatives for Mobile Apps
Compare 10 Heap alternatives for mobile apps, with honest picks for attribution, event analytics, replay, privacy, pricing, autocapture, and AI.
10 Best Countly Alternatives for Mobile Apps
Compare 10 Countly alternatives for mobile apps, with honest picks for attribution, privacy, self-hosting, product analytics, pricing, and AI.
10 Best TelemetryDeck Alternatives for Mobile Apps
Compare 10 TelemetryDeck alternatives for mobile apps, with honest picks for attribution, privacy, self-hosting, product analytics, pricing, and AI.
10 Best GameAnalytics Alternatives for Mobile Games
Compare 10 GameAnalytics alternatives for mobile games, with honest picks for attribution, product analytics, privacy, pricing, SDK support, and AI.
10 Best App Store Connect Analytics Alternatives
Compare 10 App Store Connect Analytics alternatives and add-ons for attribution, custom events, product analytics, privacy, pricing, and AI features.
Standard App Campaigns vs Signal Campaigns
Compare standard app campaigns, web-to-app funnels, and Signal Campaigns when you need mobile app ads tied to trials, subscriptions, revenue, ROAS, and better event feedback.
What Are Signal Campaigns?
Signal Campaigns are Postback's way to connect paid app campaigns to installs, trials, subscriptions, revenue, ROAS, and event feedback without forcing a web-to-app funnel.
What Is an MMP? Mobile Measurement Partner Guide
Learn what an MMP is, how mobile measurement partner attribution works, and when app founders need one to measure ads, installs, trials, revenue, and ROAS.
Best Mobile Attribution Platforms for App Founders
How to compare mobile attribution platforms, mobile measurement partners, vendors, tools, and MMP lists when you need paid acquisition tied to revenue.
AppsFlyer MMP for Subscription Apps: When to Choose a Simpler Alternative
Compare AppsFlyer MMP with Postback for subscription-app attribution, RevenueCat revenue tracking, implementation speed, and pricing fit.
10 Best Firebase Analytics Alternatives for Mobile Apps
Compare 10 Firebase Analytics alternatives for mobile apps, with honest picks for attribution, product analytics, privacy, games, pricing, and AI features.