App analytics
See installs, trials, and revenue in one dashboard. Break down growth by source, country, and device to find where to focus.
See what drives
app revenue.
Connect acquisition, onboarding, conversion, and revenue to find what creates paying users, where they drop off, and what to improve next.
Start a 7-day trial for $0
No credit card needed.
Trusted by 169 app founders
https://postback.sh/dashboard/apps/glow-daily-affirmations
https://postback.sh/dashboard/apps/glow-daily-affirmations
Installs
3,629
Total installs
Subscriptions
370
Total subscriptions
Proceeds
$4,661
$143 refunded from $5,850 gross
Views
776,748
Views on tracked posts
Content posted
67
Tracked organic posts
InstallsProceedsViews
Install locations
🇺🇸USA1,031
🇲🇽Mexico688
🇨🇦Canada518
🇪🇸Spain478
🇬🇧UK365
🇨🇴Colombia124
🇵🇪Peru46
🇨🇱Chile39
🇻🇪Venezuela39
🇩🇴Dominican Republic35
Device models
iPhone 16 Pro821
iPhone 15695
iPhone 14523
iPhone 17 Pro Max335
iPhone 16 Pro Max212
iPhone 15 Pro Max153
iPhone 17 Pro121
iPhone 1693
iPhone 1384
iPhone 14 Pro Max68
Accounts
ItemViewsPostsLikesCommentsShares
Content
ItemViewsLikesCommentsShares
A tiny anchor for travel days and late starts@orbitwellness2 · Aug 7, 2026406,0667,864173955
The habit stack that finally survived a messy week@orbitwellness2 · Aug 14, 2026100,7391,26031190
My easiest way to notice progress this week@orbitwellness2 · Aug 4, 202675,2217352182
A quiet evening ritual for a clearer tomorrow@orbitwellness2 · Aug 19, 202626,359231323
A calmer morning starts with one tiny check-in@orbitwellness2 · Aug 11, 202619,208132014
What I do when motivation never shows up@orbitwellness2 · Aug 15, 202617,298138312
The routine I keep even when plans change@orbitwellness2 · Aug 8, 202612,585881411
The note beside my water bottle that keeps me honest@orbitwellness2 · Aug 13, 202611,0989018
The two-minute reset I can repeat on busy days@orbitwellness2 · Aug 11, 202610,4277859
A pocket-sized reset for days that run long@orbitwellness2 · Aug 17, 20269,2957023
Apple Ads performance
ItemSpendInstallsRevenueROAS
gratitude journal app$214268$265124%
confidence affirmations$199314$14774%
self love affirmations$183217$351192%
manifestation board$168245$9255%
mood board$152166$205135%
vision board$137184$11786%
positive affirmations$121205$215178%
morning affirmations$106136$124118%
daily affirmations$9085$5662%
Apple Ads performance over time
Last user events
UserSourceProceedsLast 7 daysOpen
Activation funnel
9.7% conversion rate · $3.44 ARPU
Selected period
1,355 users
Install
-27.5%
982 users
Onboarding Finished
-46.2%
528 users
Paywall Viewed
-59.5%
214 users
Checkout Started
-38.3%
132 users
Start Trial
“Postback put all my app analytics in one place, showed me what was driving subscriptions and revenue, and helped me scale the creatives that actually worked.”
AlbertoFlowfy founderUnderstand your users. Grow what works.
Product analytics and mobile attribution in one place. See how people use your app, improve conversion, and connect every outcome back to acquisition.
Live user activity
Follow users from first open to purchase. See their source, events, and revenue in one timeline, or watch activity on the live globe.
Funnels and events
Build funnels around your own app events, from onboarding to purchase. See where users drop off and what to improve.
Campaign and keyword revenue
Connect Apple Search Ads campaigns and keywords to subscription revenue. See which ones earn back their cost before increasing your budget.
Organic video tracking
Track TikTok, Instagram, and Facebook views alongside installs and revenue. Spot the videos that line up with growth and plan what to make next.
TikTok Ads and Apple Search Ads
Compare spend with the installs and revenue it brings in. Send trial and purchase events back to TikTok to help campaigns find more paying users.
Drop us in. Keep your tools.
Keep your SDK, social accounts, ad channels, and paywalls. Postback matches video views and spend to installs and revenue.
View tracking
TikTokInstagramFacebook
Ad networks
Subscriptions & paywalls
AI tools can't see which videos send traffic.So they guess.Postback gives them the evidence.
You
Which videos are sending traffic?
Claude, Codex, or Cursor
I'll match video views to installs, countries, and revenue.
Morning routine is sending France. This Reel lined up with $1,240 in the US.
Apple Ads
Worked for 9 sec
Joined Apple Ads spend to paid subscriptions. Brand Search is ready to scale.
Campaign performance · 2
BRAND2.14× paid revenue ROAS
GENERIC1.18× paid revenue ROAS
Recommended next step · 1
BRANDScale after approval
TikTok video
Worked for 6 sec
Matched new views on Morning routine to organic installs. France moved with the video.
Views to installs · 2
VIEWS184k new views
FR42 estimated installs
Where traffic came from · 1
CONTENTThis video is sending France
TikTok Ads
Worked for 7 sec
Traced 1,355 TikTok installs through activation. The biggest leak happens before the paywall.
Funnel checkpoints · 3
INSTALL1,355 arrivals
ONBOARD982 activated
PAID132 subscribers
Diagnosis · 1
PAYWALLFix this step before scaling
Instagram Reel
Worked for 8 sec
This Reel's view spike lined up with US organic installs and paid subscribers.
Views to installs · 2
VIEWS96k new views
US28 estimated installs
Revenue · 1
PAID$1,240 from this Reel
Pricing that follows app growth.
Up to 10,000 events
10k20m
2 months free
Starter
For your first app
$9per month
Start 7-day free trial$0.00 due today. No credit card needed.
- 10,000 monthly eventsEach new production install and each accepted SDK, RevenueCat, or Superwall event counts once. Retries, test events, identity updates, signal-link clicks, and ignored webhooks do not count.
- 30 tracked postsGrowth lets you track organic TikTok, Instagram, and Facebook content and see its views, likes, comments, and shares. The number of tracked posts grows with your event allowance.
- 1 app
- Organization-wide monthly event allowance
- Install, event, and revenue attribution
- All SDKsUse our Swift, Expo, React Native, Flutter, and Kotlin SDKs to capture installs, events, subscriptions, and revenue from your app for detailed attribution and performance insights.
- MCP and CLICLI: query analytics and propose Apple Ads or TikTok Ads changes from the terminal. MCP: connect AI assistants to Postback with the same permissions and dashboard approval.
- Apple Search Ads
- TikTok Ads
- Priority implementation support
Growth
PopularFor growing app portfolios
$19per month
Start 7-day free trial$0.00 due today. No credit card needed.
- 10,000 monthly eventsEach new production install and each accepted SDK, RevenueCat, or Superwall event counts once. Retries, test events, identity updates, signal-link clicks, and ignored webhooks do not count.
- 30 tracked postsGrowth lets you track organic TikTok, Instagram, and Facebook content and see its views, likes, comments, and shares. The number of tracked posts grows with your event allowance.
- Up to 10 apps
- Organization-wide monthly event allowance
- Install, event, and revenue attribution
- All SDKsUse our Swift, Expo, React Native, Flutter, and Kotlin SDKs to capture installs, events, subscriptions, and revenue from your app for detailed attribution and performance insights.
- MCP and CLICLI: query analytics and propose Apple Ads or TikTok Ads changes from the terminal. MCP: connect AI assistants to Postback with the same permissions and dashboard approval.
- Apple Search Ads
- TikTok Ads
- Priority implementation support
Frequently asked
Practical reads for paid app growth.
Short guides on attribution, campaign structure, MMP choices, and the signals that help app ads pay back.
Apple Ads attribution10 min read
Apple Ads API vs AdServices Attribution
Understand the difference between Apple's Campaign Management API and AdServices, what each returns, and how to combine them for campaign and keyword ROAS.
Subscription attribution10 min read
How to Connect Apple Ads to RevenueCat for Keyword-Level ROAS
Connect Apple Ads attribution and spend to RevenueCat trials, purchases, renewals, and refunds so you can measure subscription revenue and ROAS by keyword.
Subscription attribution9 min read
How to Connect Apple Ads to Superwall for Trial and Purchase Attribution
Connect Apple Ads attribution and spend to Superwall trial, purchase, renewal, and refund webhooks using a stable install identity and signed webhook flow.
Know what to scale. Know what to stop.
Connect your campaigns to installs, trials, subscriptions, and revenue, so every budget decision is backed by real outcomes.
Trusted by 169 app founders