Ads that learn from
paying users

A first app open that Postback attributes to a paid ad on Meta, Google, TikTok, Apple Search Ads, or another paid source. Organic installs are unlimited and never count toward your plan.

No. Sessions, custom events, RevenueCat events, Superwall events, and revenue updates are free. The meter is based on paid installs, so you can send the events needed for better campaign learning without worrying about event volume.

Ad platforms often learn from cheap installs. Postback shows which ads create trials, subscribers, renewals, refunds, and payback, then sends selected value events back to supported channels so campaigns can learn from users who actually pay.

Signal Campaigns are paid app campaigns wired to the full path: ad click, app store, install, trial, subscription, revenue, and event feedback. They help your ad accounts optimize from value instead of only clicks or installs.

Traditional MMPs help large teams measure everything. Postback is focused on one thing: helping smaller app teams make paid acquisition profitable. We show which ads create trials, subscribers, revenue, and payback, then send higher-quality signals back to supported ad platforms so campaigns can optimize toward users who actually pay.

Apple Search Ads and TikTok Ads are supported today. Meta Ads is still in review.

Postback does not require IDFA to be useful. The SDK respects ATT and Android advertising ID preferences. You choose which integrations are enabled and remain responsible for consent and privacy disclosures for your app.