See what drives
app revenue.

Connect acquisition, onboarding, conversion, and revenue to find what creates paying users, where they drop off, and what to improve next.

Start a 7-day trial for $0

No credit card needed.

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Trusted by 161 app founders

Postback dashboard highlighting revenue tracking, growth insights, and ad optimization
AppSprint active subscriptions and revenue dashboard

β€œPostback put all my app analytics in one place, showed me what was driving subscriptions and revenue, and helped me scale the creatives that actually worked.”

AlbertoAlbertoFlowfy founder

Understand your users. Grow what works.

Product analytics and mobile attribution in one place. See how people use your app, improve conversion, and connect every outcome back to acquisition.

See what is happening inside your app

Track installs, events, trials, and revenue by source, country, and device.

Follow every user from first open onward

See every user's source, device details, events, and revenue in one timeline.

Find where users convert or drop

Build funnels from any event and find exactly where users drop.

Know which campaigns create revenue

Tie installs, subscriptions, refunds, and revenue back to each campaign.

Connect organic videos to app growth

Track TikTok, Instagram, and Facebook views alongside app installs and revenue.

Track TikTok Ads and Apple Search Ads

Compare ad spend, installs, and revenue to see which campaigns bring in paying users.

Drop us in. Keep your tools.

Keep your SDK, social accounts, ad channels, and paywalls. Postback matches video views and spend to installs and revenue.

View tracking

TikTokTikTokInstagramInstagramFacebookFacebook

Subscriptions & paywalls

AI tools can't see which videos send traffic.So they guess.Postback gives them the evidence.

You

Which videos are sending traffic?

Claude, Codex, or Cursor

I'll match video views to installs, countries, and revenue.

Morning routine is sending France. This Reel lined up with $1,240 in the US.

AppleApple Ads

Worked for 9 sec

Joined Apple Ads spend to paid subscriptions. Brand Search is ready to scale.

Campaign performance Β· 2

BRAND2.14Γ— paid revenue ROAS
GENERIC1.18Γ— paid revenue ROAS

Recommended next step Β· 1

BRANDScale after approval
TikTokTikTok video

Worked for 6 sec

Matched new views on Morning routine to organic installs. France moved with the video.

Views to installs Β· 2

VIEWS184k new views
FR42 estimated installs

Where traffic came from Β· 1

CONTENTThis video is sending France
TikTokTikTok Ads

Worked for 7 sec

Traced 1,355 TikTok installs through activation. The biggest leak happens before the paywall.

Funnel checkpoints Β· 3

INSTALL1,355 arrivals
ONBOARD982 activated
PAID132 subscribers

Diagnosis Β· 1

PAYWALLFix this step before scaling
InstagramInstagram Reel

Worked for 8 sec

This Reel's view spike lined up with US organic installs and paid subscribers.

Views to installs Β· 2

VIEWS96k new views
US28 estimated installs

Revenue Β· 1

PAID$1,240 from this Reel

Pricing that follows app growth.

Up to 10,000 events
10k
20m
2 months free

Starter

For your first app

$9per month
Start 7-day free trial

$0.00 due today. No credit card needed.

  • 10,000 monthly eventsEach new production install and each accepted SDK, RevenueCat, or Superwall event counts once. Retries, test events, identity updates, signal-link clicks, and ignored webhooks do not count.
  • 30 tracked postsGrowth lets you track organic TikTok, Instagram, and Facebook content and see its views, likes, comments, and shares. The number of tracked posts grows with your event allowance.
  • 1 app
  • Organization-wide monthly event allowance
  • Install, event, and revenue attribution
  • All SDKsUse our Swift, Expo, React Native, Flutter, and Kotlin SDKs to capture installs, events, subscriptions, and revenue from your app for detailed attribution and performance insights.
  • MCP and CLICLI: query analytics and propose Apple Ads or TikTok Ads changes from the terminal. MCP: connect AI assistants to Postback with the same permissions and dashboard approval.
  • Apple Search Ads
  • TikTok Ads
  • Priority implementation support

Growth

Popular

For growing app portfolios

$19per month
Start 7-day free trial

$0.00 due today. No credit card needed.

  • 10,000 monthly eventsEach new production install and each accepted SDK, RevenueCat, or Superwall event counts once. Retries, test events, identity updates, signal-link clicks, and ignored webhooks do not count.
  • 30 tracked postsGrowth lets you track organic TikTok, Instagram, and Facebook content and see its views, likes, comments, and shares. The number of tracked posts grows with your event allowance.
  • Up to 10 apps
  • Organization-wide monthly event allowance
  • Install, event, and revenue attribution
  • All SDKsUse our Swift, Expo, React Native, Flutter, and Kotlin SDKs to capture installs, events, subscriptions, and revenue from your app for detailed attribution and performance insights.
  • MCP and CLICLI: query analytics and propose Apple Ads or TikTok Ads changes from the terminal. MCP: connect AI assistants to Postback with the same permissions and dashboard approval.
  • Apple Search Ads
  • TikTok Ads
  • Priority implementation support

Frequently asked

Know what to scale. Know what to stop.

Connect your campaigns to installs, trials, subscriptions, and revenue, so every budget decision is backed by real outcomes.

App developer 1App developer 2App developer 3App developer 4App developer 5App developer 6App developer 7

Trusted by 161 app founders