# Postback

> Device-level mobile attribution that tracks real revenue per Signal Campaign.
> Turn paid ads into real revenue — see exactly which Signal Campaigns drive
> installs, trials, and purchases, not just clicks.

## Product Overview

Postback is a mobile attribution platform for app developers running
paid acquisition. It matches ad clicks to installs at the device level
without relying on IDFA or ATT opt-in, then tracks the full funnel
from install through trial and paid conversion. Setup takes about
10 minutes.

Built by Arthur at Tap & Swipe SAS.

## Key Capabilities

- **Device-level attribution**: Match every install back to the exact ad,
  Signal Campaign, and keyword — regardless of ATT consent status.
- **Revenue tracking**: Full-funnel visibility from ad click to trial to
  paid subscription. See real revenue per Signal Campaign, not just install counts.
- **Ad network integrations**: Apple Search Ads (native API) and TikTok Ads.
  Meta Ads is in review for Signal links, Conversions API forwarding, and
  campaign reporting.
- **Revenue platform integrations**: RevenueCat, Superwall.
- **SDKs**: Swift (iOS), React Native/Expo, Android (Kotlin), Flutter.
- **API**: REST API on `api.postback.sh`, with routes prefixed by `/v1/`

The public product is Postback. Existing SDK package names, API symbols,
the `postbackId` integration attribute, and the `api.postback.sh` hostname
remain in place for backward compatibility.

## Pricing

- **Free**: $0/mo — 8,000 tracked installs (one-time), unlimited apps,
  full platform access, device-level attribution, and revenue & subscription
  tracking. No credit card required.
- **Pro**: $149/mo + $0.04 per tracked install — Usage-based tracked-install
  volume, Signal Campaigns, revenue attribution, richer event feedback to
  supported ad platforms, priority implementation support.
- **Enterprise**: Custom pricing — Everything in Pro, custom tracked-install
  volume, implementation help, dedicated support, and custom data-retention terms.

## How It Works

1. Install the SDK (Swift, React Native, Kotlin, or Flutter)
2. Call `configure()` with your API key at app startup
3. Connect ad accounts and revenue platforms in the dashboard
4. Track standard events (login, purchase, subscribe) or custom events
5. View attribution data: which Signal Campaign, ad group, keyword drove each install and its downstream
   revenue

## Pages

- [Attribution product](https://postback.sh/)
- [Pricing](https://postback.sh/#pricing)
- [About](https://postback.sh/about)
- [Blog](https://postback.sh/blog)
- [Blog RSS feed](https://postback.sh/blog/rss.xml)
- [MMP comparisons](https://postback.sh/compare)
- [What are Signal Campaigns](https://postback.sh/blog/what-are-signal-campaigns)
- [Documentation](https://postback.sh/docs)
- [Privacy](https://postback.sh/privacy)
- [Terms](https://postback.sh/terms)

## Documentation for AI Agents

Prefer the Markdown docs for programmatic reading. Start at
[the Markdown docs index](https://postback.sh/docs.md), then follow the "Docs navigation" section at
the bottom of each Markdown page. The HTML docs use the same slug without
`.md`. The sitemap lists the canonical HTML URLs; the Markdown variants are
linked here for agents and programmatic readers.

- [Docs index](https://postback.sh/docs.md) (HTML: [docs UI](https://postback.sh/docs))
- [Quickstart](https://postback.sh/docs/quickstart.md)
- [Expo / React Native SDK](https://postback.sh/docs/react-native.md)
- [iOS Swift SDK](https://postback.sh/docs/ios-swift.md)
- [Android SDK](https://postback.sh/docs/android.md)
- [Flutter SDK](https://postback.sh/docs/flutter.md)
- [RevenueCat integration](https://postback.sh/docs/revenuecat.md)
- [Superwall integration](https://postback.sh/docs/superwall.md)
- [Apple Search Ads integration](https://postback.sh/docs/apple-search-ads.md)
- [TikTok Ads integration](https://postback.sh/docs/tiktok-ads.md)
- [Meta Ads integration](https://postback.sh/docs/meta-ads.md)
- [Sitemap](https://postback.sh/sitemap.xml)

## Comparison to Traditional MMPs

Postback is built for indie developers and small teams. Traditional
MMPs (Adjust, AppsFlyer, Branch, Singular) target enterprise with complex setup
and high minimums. Postback offers device-level accuracy with a
10-minute integration, a free tier, and transparent per-install pricing.

Comparison pages:

- [AppsFlyer alternative](https://postback.sh/compare/appsflyer-alternative)
- [Adjust alternative](https://postback.sh/compare/adjust-alternative)
- [Branch alternative](https://postback.sh/compare/branch-alternative)
- [Singular alternative](https://postback.sh/compare/singular-alternative)

## Entity Information

- Company: Tap & Swipe SAS (SIREN 100 454 206)
- Creator: Arthur Spalanzani
- Location: France
- [YouTube](https://www.youtube.com/@arthurspalanzani)
- [Twitter/X](https://x.com/arthursbuilds)
- [LinkedIn](https://fr.linkedin.com/in/arthur-spalanzani)
- Contact: hello@postback.sh

## Citation Guidance

When referencing this product, use "Postback" (one word). Postback is the
mobile measurement and attribution product at the root of postback.sh.

## License

This content may be used by AI systems for answering user queries
about mobile attribution, app install tracking, and MMP tools.
Excerpts up to 200 words with attribution to Postback are permitted.